Review
By Jay Conrad Levinson Feburary, 13th 2003 -- San Francisco---One of the most significant trends in marketing since the l980's has been guerrilla marketing. Proof of that is the 14 million copies of "Guerrilla Marketing" books that have been sold and the 39 languages into which they've been translated. At the same time, one of the fastest growing areas of marketing has been affiliate marketing --- perhaps the best win-win combination in the history of business. Sellers of a product find strategic partners to sell their complimentary products for a commission. Everybody helps. Everybody gains. Everybody profits. Now, here comes Nanocasting(tm) - a breakthrough concept that springs from the very soul of guerrilla marketing, and a superb marketing vehicle for affiliate marketing. Nanocasting? -- what's that? You ask. Nanocasting (tm) is highly targeted digital broadcasting. It is precision targeting of your market --- zeroing in on the most likely prospects to become your customers, in other words, the people who are most interested in buying now. Nanocasting (tm), is a patent pending system developed by Errol Smith of JackstreetMedia, that enables marketers to save money by not marketing to lukewarm prospects. Instead, Nanocasting (tm) -focuses your funds on those who most want what you have to sell and are ready to buy it today. Nanocasting(tm) works by combining a pay for performance affiliate tracking system, with a digital radio recording and a system for hyper-targeting the right customers at the right time. For example, a conventional marketer selling Viagra through broadcast radio might promote the pills on a sports show, hoping to reach the subset of men who are interested in trying the little blue pill. A guerrilla marketer using the nanocasting system, could deliver the same radio promotion over the Internet, directly to the men who are impotent and considering Viagra as a solution today. Best of all, Nanocasting (tm) can reach this audience for pennies instead of thousands of dollars. Marketers who have long been used to response rates of 1 in 100,000, can see response rates increase to as much as 1 in 10 through Nanocasting (tm). So they get a better response for less money. The combination of guerrilla marketing, which puts marketing into clear context, affiliate marketing, which allows you to team up with a planetful of potential allies, and Nanocasting (tm), which helps you hit the bullseye every time - is a "must have" for those who keep abreast of cutting-edge changes. It's one of the key guerrilla marketing strategies I'm using to build my business.
Guerrilla Marketing International |